With its ability to generate images, audio, code, and text based on what is often appropriated, pre-existing content, generative AI (or machine learning) has been developed and deployed as a major component of many industries. For these industries, generative AI is believed to offer the potential for faster production, more efficient workflows, and cost savings for companies.
As with every disruptive technology, AI comes with its share of anxieties and tensions. The proliferation of AI content generation software in all aspects of our lives has directly clashed with the rights of individuals and original creators who should be credited (and compensated) for their work and the ways their work has been used to “teach” AI software. The pre-existing content that AI pulls from is rarely approved by the originator, thus leading to legal and economic conflicts.
The Joseph Saveri Law Firm, LLP, is committed to protecting individuals and creators. We have, and are, filing antitrust AI litigation against companies that are taking advantage of generative AI technology to unfairly squeeze out competition and increase their own profits to the detriment of smaller creators.
GENERATIVE AI AND ITS IMPACT
Generative AI is a type of artificial intelligence and machine learning technology that enables computers to generate content or products, such as photos, images, text, music, videos, and more. It is powered by complex algorithms, which are pieces of code written by computer scientists that allow the computer to "learn" from data it is given. These algorithms can locate existing content, download or otherwise acquire it, and craft something new based on what they have learned. This type of technology has been used in the past for tasks such as automatic translation between languages, identification of emotion in text messages, and image recognition. However, in recent years it has become much more powerful and capable of generating creative works that rival human ingenuity.
For a company that needs to quickly develop large volumes of content or code with minimal effort, this is a dream. But for those who take pride in their work and share it online, it can quickly become a source of exploitation. For example, a business may use generative AI to copy an artist's work without their knowledge or consent and then repurpose it for their own gains. This practice is not only unethical but also illegal under copyright law.
CONTACT THE JOSEPH SAVERI LAW FIRM'S GENERATIVE AI LAWYERS
Our firm consistently plays a role in some of the most important lawsuits related to emerging technologies like Generative AI. Are you a victim of artificial intelligence and machine learning technologies impacting your livelihood? Is generative AI emulating your work?
We encourage you to contact us today. If you have any concerns regarding yourself, your peers, or those close to you, we are here to listen. Our consultations are free of cost and kept confidential as provided by law. We stand ready to help when needed.